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索尼预计今年其超高清电视出货量将增长4倍

发布时间:2020-01-14 17:54:54 阅读: 来源:截止阀厂家

元器件交易网讯 4月15日消息,据台湾电子时报报道,索尼预计其超高清电视销量在2014年将增长4倍,达到LCD电视全球总销量的10%。

该公司计划出货2000万台LCD电视,并且预计超高清电视总出货量增加4倍,其中中国市场的超高清电视销售额将增长6倍。

总之,索尼期望通过提升超高清电视的销量来增加LCD电视全球市场份额。

虽然索尼没有透露具体的预期出货量,但市场观察人士估计其超高清电视出货量将在1300万到1500万台之间。

该公司补充说,索尼2014年电视商业策略将与2013年类似,致力于除了大屏超高清电视之外的高端产品。

据报道,索尼计划将减少电视外包订单量,而更多地聚焦于自家生产。

2014年1-2月份索尼占台湾LCD电视市场份额的21%。(元器件交易网刘光明 译)

外媒原文如下:

Sony expects Ultra HD TV sales to increase 4-fold in 2014

Sony expects its Ultra HD TV sales to increase four-fold in 2014 and also aims to hold a 10% global share in LCD TV shipments, according to the company.

The company aims to ship roughly 20 million LCD TVs and estimates that its overall Ultra HD TV shipments will increase four-fold in 2014, with Ultra HD TV sales in the China market increasing six times.

Overall, Sony"s increased global LCD TV market share is expected to increase through sales of Ultra HD TVs.

The company did not say, however, what it expects Ultra HD TV shipments to reach globally, but market observers estimate shipments between 13-15 million units.

In 2014 Sony"s TV business strategy will be similar to what it was in 2013, with a focus mostly on high-end units in addition to large-size Ultra HD units, the company added.

Sony also reportedly plans to significantly decrease its outsourced TV orders, and will further focus on in-house production, the company said.

Meanwhile in the Taiwan market, Sony held a 21% market share in LCD TV sales throughout January and February 2014, the company noted.

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